The furniture industry belongs to the late stage of the real estate industry, which is closely related to the prosperity of the real estate industry. Under the influence of the real estate market downturn in 2018 and the decline of real estate dividends, the furniture market competition became white hot, and the industry entered a period of reshuffle. The competition situation of the whole market has gradually moved from a single competition of product price to a multi-dimensional comprehensive level competition of brand, product, service, design, channel, marketing, talent and management, as well as enterprise scale. The whole industry will gradually change from a production oriented to a production service-oriented one, and the customized furniture market will gradually concentrate on the advantageous enterprises in the industry.
Shanghai Museum Furniture Museum It displays more than 100 pieces of Chinese furniture essence from the Ming and Qing dynasties, including the old collection of Wang Shixiang, Chen Mengjia and the donation of Hong Kong industrialist Zhuang Guilun. The exhibition clearly shows the different characteristics of furniture in the two periods. In order to reproduce the use of ancient furniture, the hall and study of the Ming and Qing dynasties were also restored in the museum.
The development prospect of customized furniture is huge, and tens of thousands of enterprises gather together to compete fiercely
According to the data of the National Bureau of Statistics, as of June 2017, the accumulated business income of furniture manufacturing owners in China has reached 441.39 billion yuan, and 5813 enterprises with main business income of 20 million yuan or more. If there is no revenue threshold, there will be more than 10000 furniture manufacturing enterprises in China.
With the improvement of the living standard and cultural level of domestic residents, the post 80s and 90s marriageable people will gradually become the main consumers, and their awareness of independent design of the home environment will be increasingly strengthened. At the same time, with the increase of small family houses including affordable housing, customized furniture can fully demonstrate consumers' personality, fashion The pursuit of comfort will become popular in the furniture consumption market, and the market share and market position will continue to improve. The customized furniture industry began to enter the rapid growth stage of development, with the change that the variety of furniture products became more and more rich, the style of products became more and more diversified, and the product competition also entered the era of brand competition.
The new brand is expected to grow rapidly with the help of O2O mode by grasping the transformation outlet
In the customized furniture industry, in addition to several first tier brands that have been listed, there are still many local brands in China, and the market segmentation trend is obvious. According to the data of China Wardrobe/Cabinet Network, the number of wardrobe/cabinet brands in China reached 713/1068 in 2016, and with the development of customization trend, there are still many new brands coming into the market. They want to focus on customization.
It is understood that in the "100+New Home Furnishing Brands Special Report" held at the beginning of this year, in addition to the rapid expansion of the old brand enterprises, such as the natural awakening, the cotton era, and so on, it is also found that some newly established enterprises with low visibility have entered the fast lane of development in the past two years, such as the emerging NOME, integrated research, production Xizhuojia, a professional furniture production brand integrating sales and marketing, pokes the pain points of consumers from the perspective of "improving the quality of life", but the fundamental reason is that its brand positioning and development strategy are highly consistent with the demand of the household market at this stage, and the combination of the two has hit a new growth point.
