The performance of household listed companies in 2018 has gradually surfaced, with several happy and several sad. What is the development trend of the home furnishing industry in the future?
There is still room in the overall market of the home furnishing industry, but the industry has undergone tremendous changes in the past two years. The continuous innovation of the business model, including the emergence of one-stop decoration platform and the development of online channels, has squeezed the living space of traditional home furnishing enterprises. "Where the cake is, it depends on the future." Modern style It is a way of thinking, not just design. It emphasizes the purpose of design, not form - simple, clean, spacious and bright. Use details and experience to control the proportion, scale and balance to the extreme. In the pattern, the designer takes rationality as the theme, removes the pompous shape in the decoration, and uses a strong and powerful form to express the tension of life.
By March 2019, the performance of listed household companies in 2018 had gradually surfaced. Among the 17 superior companies that have disclosed their performance data, 10 companies saw their net profits increase in 2018, but 7 companies also saw their performance decline.
How about the future development trend of the home furnishing industry? In this regard, many companies or insiders said that "competition is fierce", and even compared it to "besieged city". In this context, from online to offline, the channel competition of household enterprises is also more intense.
"Cake" will be re divided
According to Wind data (subject to Shenwan industry classification), 17 household listed companies have disclosed 2018 annual performance forecasts, express reports or annual reports. In addition to Weihua Co., Ltd., which added lithium salt business, among the other 16 companies, Piano's net profit increased significantly: in 2018, it realized a total operating revenue of 1.11 billion yuan, up 34.34% year on year; The net profit attributable to shareholders of the listed company was 142 million yuan, up 37.95% year on year.
Piano is engaged in the design, production and sales of customized cabinets, wardrobes and their supporting household products. For the growth of performance, the company attributed to strengthening the "customer-centric" orientation, strengthening the sinking of sales outlets, and maintaining the growth of dealer stores.
Main business Custom wardrobe Sofia has released its annual report for 2018. The company's net profit attributable to shareholders of listed companies in 2018 was 959 million yuan, up 5.77% year on year. The reporter of the Daily Economic News noted that although the year-on-year growth was limited, the company's net profit attributable to shareholders of listed companies has increased year by year in recent years, and the figure of the company in 2015 was only 459 million yuan.
Sophia analyzed in the 2018 annual report that in the past year, with the arrival of the inflection point of the real estate and population cycle, the internal potential of domestic economic growth was limited, and the pressure of economic transformation and upgrading increased; At the same time, the number of listed enterprises in the customized furniture industry has increased. All friends have increased their investment in publicity, and also started the corresponding production capacity construction. At the same time, the number of new entrants in the industry has also increased, and the market competition has intensified.
Among the seven enterprises with declining performance, Yong'an Forestry has the largest decline in performance in 2018. The company expects to lose 900 million to 135 million yuan in 2018, compared with 68.7531 million yuan in the same period last year. In this regard, the company explained that the timber is still in a restricted cutting state due to the impact of relevant national policies, and the production and sales of timber are significantly reduced; The income of the furniture industry has been greatly reduced due to the lack of liquidity in the domestic market and the impact of the real estate market regulation policies; The government subsidies received decreased significantly year on year; Provision for impairment of goodwill.
A person in the home furnishing industry who did not want to be named said in an interview with the reporter of the Daily Economic News today (March 10) that the overall market of the home furnishing industry still has room, but the industry has undergone tremendous changes in the past two years, and the business model continues to innovate, including the emergence of one-stop decoration platform and the development of online channels, which have squeezed the living space of traditional home furnishing enterprises. "Where the cake is, it depends on the future."
