"Consumption upgrading", "the rise of the middle class" and "the post-80s and post-90s generation become the mainstream of consumption" are frequently seen words in recent years, and consumption upgrading is like a revolution. All business practitioners are catering to the business opportunities brought by consumption upgrading. Some people conclude that if we can't catch the consumption trend of the post-80s and post-90s mainstream consumers, we will inevitably be eliminated. This is the consensus of almost all commercial investors.
The furniture industry is no exception.
At present, the new generation of consumer groups occupy the majority of the consumer market, and new consumption concepts are also coming. This is in view of the domestic consumption environment and changes in the consumer market. In view of the changes in the consumption environment and market abroad, the evolution of the Sino US trade war in the past year and its potential impact on future development are undoubtedly ringing the alarm bell of the entire household industry. New Chinese style And then, New Chinese Style The wall living room adopts advanced gray tone, light gray L-shaped fabric sofa, which just fills the living room. The hazy mountain background painting, gradually gray, has a profound artistic conception.
Facing the extremely unstable external environment, enterprises must respond quickly and embrace domestic sales. At the same time, it also means that enterprises that originally focused on domestic sales will face more fierce market competition. Therefore, whoever first understands the changes in the market consumption structure and consumption concept and seizes the opportunity to transform will be able to take the lead and win market share faster.
Today's post-80s, post-90s, and even post-00s, their consumption concepts are updated at a speed no less than the development speed of the Internet. Smart home, artificial intelligence, whole house customization and other frequently mentioned hot words have been widely known.
At present, new consumer groups and new consumption concepts are promoting the upgrading of consumption structure, so household enterprises should also actively integrate brand channels, improve consumption experience and embrace consumption upgrading. For example, some stores introduce intelligent systems for face recognition to obtain big data; Let robots "work" to provide consumers with practical and interesting services. Another example is the brand independent stores set up by some enterprises, which carry out scene marketing and display large household decoration at the same time, so as to comprehensively improve the consumption experience.
Enterprises with a keen sense of smell are all laying out consumption experience and embracing consumption upgrading. How should more household enterprises embrace consumption upgrading and gain market share from it, so as to find a more suitable development way?
China's huge population size determines that it must have a huge consumer market. Therefore, no matter which industry, which enterprise, or even all kinds of capital, will eventually return to the "consumer centric" track.
Upgrade is reasonable
After decades of rapid development, the per capita income and consumption level of Chinese consumers have continued to improve, and the education level has continued to increase. While people enjoy the high-level material enjoyment brought by the highly developed material civilization, when they buy goods, they value not only the quality and price of products, but also the spiritual enjoyment of services, consumption environment and so on.
Compared with the shortage economy period, the purchasing psychology of consumers is becoming more stable and mature, and the proportion of emotional consumers stimulated by price cuts is gradually decreasing; On the contrary, the proportion of realistic and innovative rational planned consumers is increasing year by year.
With the development of economic globalization and close trade relations among countries, the furniture products that modern consumers come into contact with are no longer limited to the domestic market, but also the furniture products imported from abroad. With the rapid development of science and information technology, furniture products emerge in endlessly. The development of modern transportation network shortens the distance between time and space for consumers, and enables the cultural traditions, lifestyles and values of various countries, regions and nationalities to be presented at home. The new consumption consciousness and consumption trend are constantly emerging, so that domestic furniture consumers have more consumption choices.
