On March 30, 2021, the 2021 China International Wallpaper, Wallcloth, Curtain and Home Soft Decoration Exhibition opened in Shunyi New International Exhibition in Beijing, which will last for four days, and many first-line brands will be unveiled.

Can 1+N be achieved under the upgrading of quality consumption?

Due to the shortening of the purchase cycle of the current consumer group, the purchase habit gradually tends to the full package mode, and major enterprises have invested in Overall household soft decoration In the face of such market trends, High end soft decoration The brand has made a new strategic layout plan.

It is necessary to actively comply with the market trend and transform from single wallpaper products to overall soft decoration. After the packaged furniture is sold, if the soft decoration is not in place, the overall furniture cannot produce the expected visual effect, so Soft decoration design and decoration We must highlight culture, personality and what people like to see and hear.

High end soft clothing can bring visual impact, which will integrate a lot of consumption concepts and consumption culture, and relatively speaking, consumption upgrading will be more. At the same time, "quality" is the premise of consumption and the most basic guarantee, especially the sense of experience and vision. The products that can finally show the effect will be more popular with consumers.

In recent years, the overall household soft decoration has developed from a single category to a diversified multi category, forcing the brand side and even the factory side to blindly integrate more product lines, instead of ignoring long-term development, which will lead to short-term growth in output value; But in the long run, with the end of the whole market bubble, enterprises will pay a price for this. If the financial resources, personnel, professionalism and other self systems are well built, they can naturally support the 1+1 mode of enterprise operation; However, the reality is that more enterprises are blindly dabbling in 1+N without cultivating their internal skills.

"At the same time, whether from the store side or the industrial and commercial side, we call for better internal institutions to manage defective and substandard products, and better protect end-users and quality oriented enterprises." How to eliminate poor products faster? The first-line brand enterprises of household overall soft decoration should constantly improve their own products and services, and on this basis, think about how to expand the market.

High end soft decoration focuses on differentiation in product design, and will continue to iterate and upgrade, so that consumers will have wider choices. Creating an overall space is the trend of the future industry, not a single wall cloth or curtain product, but also a combination of multiple products.

Design empowerment leads the new trend of brand

With the youth of consumer groups, their focus gradually shifts to the appearance value of brands. How to achieve design empowerment is worth thinking by every designer and brand at present.

The customer could not imagine the appearance of the finished product, and could not imagine whether it would match the hard decoration environment and existing furniture after being put at home. This requires professional designers to help them. This is also a defect in the ability of our domestic design talents at present - unable to give customers the effect of a complete home.

The mainstream consumer groups in the future of the home furnishing industry are the post-90s and post-00s. They yearn for a taste and personality, like the national trend culture, and have certain consumer demands for art. Overall household soft decoration The painting products specially targeted at the post-90s and post-00s can help them achieve a lifestyle that is more suitable for them, and can enjoy poetry and distance at home. Home furnishing enterprises are no longer selling products, but creating a new way of life.

In the current era of consumption upgrading, people's household consumption concept has changed, and consumption will be more bold and diversified. Therefore, the demand for the overall soft decoration of household is growing, which means that cultural services and solution services will be an important topic of building materials and household marketing in the new era.