If someone asks: What era is it now? Most people will not hesitate to answer that this is the era of rapid development of the Internet. In fact, in addition to the popularity of the Internet, personalization has become an increasingly prominent label in today's society. In this era, Soft decoration design and decoration How to fit the needs and psychology of consumers?
Individualization is not only reflected in people's trendy ideas, but also reflected in today's young people's different consumption habits from traditional ones. The post-80s and post-90s generation have become the new main force of consumption, and this kind of consumer group also puts forward higher requirements for household soft decoration. In the context of young people's pursuit of individuality, Overall household soft decoration How to "break the shell" development of the industry has become a problem that every soft decoration person needs to think about. Cheng Yuanjiu, the person in charge of Zhenfan soft decoration, expressed his opinion on this.
With the upgrading of consumption and the rise of the new generation of consumer groups, people are more concerned about their own home environment and home quality High end soft decoration Therefore, the industry has entered people's vision. Although household soft decoration is an industry that has emerged in recent years, it covers a wide range of industries, including household furniture soft decoration, interior decoration, fabric selection, potted flower and grass decoration and other subdivisions.
Compared with other sub industries in the pan household industry, there are almost no market leading brands in the household soft decoration industry except for bed products. Therefore, Mr. Cheng of Yuzhi Soft Decoration believes that there is still a long way to go to meet the diversified and personalized consumption needs of consumers.
To satisfy individuation, we must start with product design, so designers play an important role in this link. Mr. Cheng expressed his own opinion on this: although people are pursuing personalized expression at present, design should not just stay at the artistic level and ignore people's real personalized needs. As a designer, the vision of art is basic professional training, but soft decoration design is not just flashy, but to understand the meaning of soft decoration, that is, for whom and why.
In addition, designers should also understand the composition of most consumers' family members and their living habits and hobbies. Only by truly understanding the essence of soft decoration design and starting from the perspective of users, can we better design products that meet the needs of current consumers.
On the one hand, product design, as well as the marketing methods of enterprises, cannot be ignored, because the current era is both the era of personalized pursuit and the Internet digital era. In the digital Internet era, the only thing that will not change is constant change. The speed of market changes is as fast as lightning. For soft decoration enterprises, no progress means retrogression.
General Manager Cheng said that in the ever-changing market, only by quickly establishing its own marketing system and grasping the dominance can Yuzhi remain invincible. Although Yuzhi, which is mainly engaged in coat racks, is only a small branch of the soft clothing industry, it has been keeping up with the changes of the times. The influence of the digital era has gone deep into all walks of life. It is no doubt that it will not work in the market if we only follow the traditional mode of development.
In addition to being decorative and functional, people also want to show their own life style and unique values behind the style. Therefore, in the personalized era, doing a good job in product design and constantly innovating the marketing model is the cornerstone of the development of soft decoration enterprises.
