Some people say that 2019 is a "painful" year for the household industry. With the real estate entering the era of stock housing, the "Matthew effect" of enterprise competition is highlighted. The home building materials industry is facing a stage of great integration and high-speed reshuffle, and many home furnishing enterprises are slowing down. In the face of the weak market environment, how to find new growth modes and means has become a problem that enterprises need to think about.
Every March 15 is the highlight of the household market at the beginning of the year, and it is also an indispensable marketing node for household enterprises. In this year's 3.15 promotion, many enterprises took advantage of their power to launch a new year offensive, and marketing entered a white hot stage ahead of schedule to seize market share in the billion market cake. Among many brand promotions, Nature Home has broken through the tight encirclement with differentiated marketing, becoming a major winner in the 3.15 scramble.
Take technology as the core to create product differentiation
In recent years, the serious homogenization of products has not only become a problem for consumers to choose, but also a bottleneck problem for dealers. Therefore, many home furnishing enterprises have gradually shifted their research and development focus to "internal". By making innovations in the design, quality of workmanship, raw materials, use comfort and other aspects of home furnishing products, under the general environment of "Made in China 2025", "new innovative" products suitable for Chinese consumers are a magic weapon for the future home furnishing industry to seize market opportunities.
In order to create product differentiation, Nature Home starts from the essence of the product and attaches importance to product research, development and design. As the core strategic product of Nature Home, Nature floor heating solid wood floor is constantly innovating in technology to improve the product experience of users. It is reported that the natural floor heating solid wood floor innovatively adopts the Nordic pressure drying method to improve the stability of wood, so that it can adapt to changes in various dry and wet climate conditions; At the same time, the unique steel buckle installation method is adopted to make its tension nearly twice higher than that of a single piece of locking floor, so that the floor heating solid wood floor can achieve double stability and deformation resistance. The characteristics of "double stability and deformation resistance" of natural floor heating solid wood flooring make it stand out from many floor heating products and seize market share.
Nature Home said that in the future, it will continue to focus on quality, continue to innovate, advocate environmental protection, and use high-quality products and services to bring more healthy life experiences to consumers.
Focusing on users and leading the industry consumption trend, such as European classic It emphasizes to achieve elegant decoration effect with gorgeous decoration, strong color and exquisite modeling. The top of the European style living room likes to use a large lamp pool, and create an atmosphere with gorgeous chandeliers. The upper half of doors and windows are mostly made into arc shape, and the edges are hooked with decorative plaster lines. Two luxurious Roman columns are erected at the entrance of the hall, and there are real or fake fireplaces in the room. Wallpaper or high-quality latex paint is the best choice for the wall to highlight the luxurious effect. Stone or floor materials are preferred. The European style living room needs furniture and soft decoration to create the overall effect.
With the rapid development of the Internet and mobile Internet, consumers' information access channels and lifestyles have undergone tremendous changes. The promotion in the household industry every year, the complex classification of various products, and the endless emergence of new concept products make consumers confused about the floor selection, style matching, pavement maintenance and other issues.
Only through in-depth research based on consumer behavior and needs can we make products that are truly suitable for users. For this reason, in this 3.15 promotion, NatureHome focuses on users and helps them solve challenging problems with its keen insight and innovative products; Through the research on user needs, the 2019 Floor Consumption Guide was released to provide consumers with practical dry goods. It is reported that according to the functional requirements of living room, bedroom, children's room and other different spaces, this guide will unlock the knowledge of 2019 floor decoration and maintenance for consumers.
