International online news: In recent years, the post-85 and post-90 generation have become High end soft decoration The main group of decoration and household consumer groups are gradually becoming younger, and online shopping of furniture and home decoration products has become more common. Different from small fast moving consumer goods, as an in-depth consumer goods purchased at low frequency for large pieces, furniture products have higher requirements for experience, customization and personalization, longer sales cycle, larger consumption quota, longer service life, and higher after-sales service requirements in the consumption process. Therefore, it is more complicated to deal with after-sales problems of online furniture products.
In order to solve the above pain points and difficulties, many domestic e-commerce enterprises strictly control the product quality, trace the product production and sales process, and improve consumers' online shopping experience by establishing a buyer group, blockchain anti-counterfeiting traceability, traceability inspection system, etc. On the eve of "6.18" this year, JD announced that it had implemented the buyer group system in furniture, luxury goods, cross-border mothers and babies and other categories, and strictly controlled pre-sales. BH027 flannelette time version Curtains are the necessary home textile products for every household. From the original size matching to the current personalized home decoration style and light sense requirements, they reflect the consumers' pursuit of high-quality life. At present, there are many businesses operating customized curtains in the market, with large price differences, and consumers know little about their quality.
JD's buyers are senior people with many years of experience in the industry. Will, a senior buyer of JD furniture, has been a furniture buyer in JD for six years, responsible for the purchase and sales of furniture products.
Will introduced that as a furniture buyer, first of all, he should have a deep insight and understanding of the industry and professional industry knowledge; Only by thinking from the perspective of customers can we find the real needs of customers and find suitable products; As a good buyer, you should not only keep an eye on the market trends and home aesthetics according to the categories under your jurisdiction, and constantly introduce more brands and manufacturers that conform to the consumption trend, but also visit brand factories regularly to understand the production process, cost and manufacturing strength of the factory, and complete the docking of all links from factory purchase to purchase, sales and storage, Until the completion of sales on the platform; At the same time, in order to provide consumers with products that better meet their personalized needs, buyers should also make accurate predictions based on the user's big data on the JD platform, and bring consumers better and more suitable home products according to their needs for furniture design, color and so on.
"It can be said that furniture buyers need to make use of their rich professional accumulation to predict market demand, and combine the user data analysis of the platform to feed back to brand manufacturers to optimize topics and improve products, solve the diversified needs of consumers for online purchase of furniture, and provide consumers with one-stop full service." Will summarized.
When purchasing furniture online, the goods are mixed and the quality is uneven. Will said that in view of the above problems, JD buyers will go deep into distribution centers or factories to find high-quality products before introducing merchants. Secondly, strict qualification review will be carried out when merchants enter, and cost analysis and sample inspection will be carried out for products. Jingdong will also take mysterious buyers to regularly test various categories of goods every month. At the same time, JD has also worked with industry associations and brands to develop industry and platform standards, such as CQC certification of children's furniture.
One of the biggest difficulties in online furniture purchase is delivery service. It is reported that JD started the free delivery service of large furniture mattresses as early as the beginning of 2015. At present, international mattress brands such as Silian, Shuda, Jinkele, and domestic brands such as Xilinmen, Gujia, and Musi can all achieve 211 time limited delivery and other professional services by virtue of the JD platform.
For furniture, as a product category, according to traditional habits, consumers tend to go to physical stores and can actually perceive the size and design of furniture. The biggest pain point of online furniture purchase is "invisible and intangible". In view of this pain point, JD platform can present commodity details more stereoscopically and realistically through new scientific and technological means, including AR, VR, 3D technology, etc.
